The three friends only had a 0 marketing budget but possessed plenty of faith that they’d found the answer to the specific dating woes that affected black millennial daters and those looking to meet them.Their solution lay in making it a niche site and marketing it to black millennials, who were unsatisfied with more general dating apps that weren’t meeting their expectations (Tinder, Match).“Niche dating apps can be more successful than regular mainstream apps because you have the ability to attract people with similar interests and possibility with the same cultural foundations,” says Neeta Bhushan, a dating expert and author of .

The population in Atlanta is roughly 60% African American and many famous hip hop acts (and others who have the potential to become famous) are based out of this vibrant city.

The days of the financial pyramid being dominated and monopolized by white males are quickly changing.

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